The ABCD process
Design your own sustainability journey
Backcast from the eight principles, step by step. Everything you write is saved in this browser only — nothing is sent anywhere.
Step A — Awareness & VisioningBackcasting from principles
Where do you want to go?
A shared understanding of what an attractive, scalable goal can be. You simply need to know where you want to go in order to get there.
The principles are equipped with instructions for how to model any vision of success within the boundary conditions for sustainability, while fulfilling and improving the core purpose of the organisation. Engage large parts of the organisation: people who co-create also own the process, and decided things then have a tendency to get done.